Marketing:

The event will be promoted through a multi-level marketing, advertising and publicity campaign.  Targeted advertising will include:

• Outdoor Advertising (billboard, bus shelters and streetlight banners)

  ESTIMATED IMPRESSIONS:   40,000,000

• Print Advertising (advertisements in Los Angeles Times, local weekly newspapers, local monthly enter

  ESTIMATED IMPRESSIONS:    2,000,000

• Publications (entertainment-lifestyle magazines, national and international film industry publications) and Online (banner ads on entertainment and film industry web sites)

  ESTIMATED IMPRESSIONS:    250,000

• Television & Radio (local broadcast and cable TV and radio spots)

  ESTIMATED IMPRESSIONS:    5,000,000

• Direct mail and Email (to pre-selected databases of filmgoers)

  ESTIMATED IMPRESSIONS:     250,000

TOTAL IMPRESSIONS (EST.):  47,500,000

Press coverage will be driven by the celebrity attendants: filmmakers and actors. As with most major films festival, the Downtown Film Festival will be “competitive,” with cash awards given to filmmakers in several categories including features, shorts and documentaries.  The combination of prize monies and the prestige of winning accolades at a major Los Angeles film festival will attract filmmakers of the highest caliber.

The Closing Night Awards Gala will be televised.  Celebrity actors will draw local and national and even international entertainment television media.  Internet video-streaming will allow the awards ceremony, as well as other events during the festival, to be seen live by an international audience.